MARKETING

Turn every marketing insight into pipeline

Pursuit arms modern Marketing teams with a single workspace that links intent data, scoring, and enrichment.

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7-DAY OUTCOMES

  • Clean, enriched lead list ready for targeting
  • Shift campaign budget to top-performing 30% of ad groups
  • Connect current spend to forecasted pipeline

30-DAY IMPACT

  • 35% lift in MQL-to-SQL conversion via predictive lead routing
  • 20% less ad spend waste through audience optimization

90-DAY BUSINESS RESULTS

  • More pipeline from Marketing with same team and budget
  • Drop in cost per opportunity with targeted campaigns

Drive Pipeline with Precise Targeting and Actionable Insights

Campaign Performance Optimization

Multi-channel campaign orchestration with real-time performance tracking. AI-powered optimization continuously adjusts spend, targeting, and creative to maximize ROI across every channel.

Audience Segmentation & Personalization

Advanced behavioral segmentation builds hyper-targeted audiences. Dynamic personalization delivers relevant messaging at scale, while predictive modeling flags high-value prospects for priority outreach.

Lead Scoring & Attribution

Sophisticated lead scoring model combine demographic, firmographic, and behavioral data. Multi-touch attribution tracking reveals true campaign impact and enables data-drive budget allocation decisions.

Marketing Automation & Nurturing

Intelligent drip campaigns adapt to prospect behavior and engagement. Automated nurturing keeps touchpoints consistent while freeing your team to focus on strategy and creativity.

Revenue Impact Analysis

Connect marketing efforts to revenue outcomes. Track acquisition cost, lifetime value, and pipeline contribution. Executive dashboards show clear ROI and marketing’s impact.

Content Strategy & Distribution

AI-driven content planning identifies trending topics and optimal publishing times. Automated distribution ensures maximum reach, while performance analytics help refine and improve future strategy.

Case studies

If you can increase velocity on learning, at the end of the day, you will surpass whoever else you're up against. And so to scale that, it's conversations. That's why Pursuit was the first tool we bought.

Tyler Felous
Cofounder & CEO at EM1
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Pursuit makes things simple and actionable, and does it in one-thousandth of the time that it would take—it is really just a force multiplier for us.

Eric DiProspero
Chief Revenue Officer of OpenGov
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We're now able to identify High Target accounts for us that double the win rate from what our average was.

Drew Leach
VP of Sales Ops & Enablement at Granicus
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The immediate response from my team was the amount of good contact data they found in the Pursuit platform, and our ability to plug that right into our Salesforce and enable them to be calling the right people.

Sam Warnecke
VP of Sales at Passport
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Working with Pursuit has enabled our sales team to spend less time researching contacts and more time building relationships with the right people.

Alex Peterson
Cofounder & COO at Polco
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Stay ahead in Public Sector Sales

Fast growing government contractors use Pursuit to find and win more contracts.

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