Propensity to Buy: The AI Model That Learns from Every Sales Outcome
In the complex world of enterprise sales, success isn't just about understanding your wins—it's about comprehensively analyzing both victories and defeats. Our groundbreaking Propensity to Buy Model does exactly that, transforming every deal—won or lost—into a powerful intelligence engine.
Beyond Surface-Level Sales Insights
Traditional sales intelligence has a critical blindspot: it typically celebrates wins while sweeping losses under the rug. Our machine learning model takes a radically different approach. By studying every deal—successful and unsuccessful—we uncover the nuanced patterns that truly define sales success.
The Power of Comprehensive Analysis
The initial findings were revelatory: the top 25% of accounts – the ones that most closely match your winning patterns – drive 80% of bookings. This isn't just about identifying good opportunities—it's about understanding the complex characteristics that separate potential success from predictable failure.
Real-Time, Dynamic Intelligence
What makes this model revolutionary is its constant evolution. Each closed deal—won or lost—triggers an immediate recalibration of your entire sales intelligence landscape.
Imagine closing a significant deal in Austin. The model instantly:
- Refines scores for similar tech ecosystems nearby
- Identifies emerging high-potential markets
- Adjusts predictions based on granular deal characteristics
Learning from Every Outcome
Imagine winning Philadelphia School District as a customer, the model doesn't just celebrate. It:
- Updates scoring for similar large urban districts
- Identifies districts with comparable operational challenges
- Prioritizes opportunities with matching technology modernization initiatives
Similarly, when a deal falls through, the model captures those insights with equal precision. A lost opportunity becomes a data point that refines future targeting, ensuring your team becomes smarter with every interaction
More Than Prediction: Strategic Targeting
This is continuous intelligence about where you're most likely to succeed. The model doesn't just predict—it learns, adapts, and constantly recalibrates your understanding of potential opportunities.
Continuous Evolution, Instant Insights
No manual updates. No quarterly refreshes. Your pipeline is now powered by living intelligence that evolves with every single deal you close or lose.
Conclusion
The Propensity to Buy Model represents a fundamental shift in sales intelligence. By transforming both successful and unsuccessful deals into a dynamic predictive engine, it provides unprecedented insight into your true sales potential.
In a world where data drives decisions, this model doesn't just give you information. It gives you a strategic roadmap.
Ready to transform your public sector sales approach? Request a demo
